Whether you believe it or not, the name of your business means a great deal when it comes to how you are perceived by consumers. Even though it should not have such a large impact, it is one of the first impressions people are given, which leads many to judge quite harshly. If you are the owner of a lawn care business and you are looking for a catchy name, you should pay close attention to the advice given here.
Use Relevant Landscaping Words
This is important since you want people to know what you sell as soon as they hear the name. One thing that you should know is that people do not have time to sit around trying to decipher what it is you have to offer. For example, “The Grass Is Greener” will let them know that what you offer has something to do with their grass. Avoid trying to use words that sound catchy, yet they don’t convey the true meaning behind your company.
Puns Are a Great Idea
Humor is one thing that many of the people in the world have in common. Using a pun, or play on words, is a great way to have fun with it. Also, because it is humorous, it will be more likely to stick in the minds of your intended audience. Be careful about using puns throughout your marketing materials since you have already used one in the name. That is overkill, and it is a great way to turn off potential customers.
Don’t Make It Too Long
Have you ever seen a business name and it was so long that you wondered if the creator was sane? This is something that can turn people off rather quickly. Yes, you want to tell people that you offer lawn care services, but is it really necessary to list most of those services in the name. The longer your business name is, the harder it will be for people to remember. Try to choose something that is short, sweet and to the point.
The Domain Needs To Match Landscape Business Name
Have you ever seen a business with a domain name that is totally different. This is a mistake since people will have a hard time finding you. Instead of choosing the name and selecting the domain later. You should try to do them at the same time. If the name you want does not have a matching domain, it would be a good idea to choose something else. Yes, this may see like a lot to go through when choosing a name, but you want to be sure that customers have access to you when they need it.
Do Not Use Your Name
Many people have the grand idea that naming their business after them is the right way to go, but that is not the truth. It has a direct affect on your marketing. While you may think it is a good way to familiarize people with you as a person, it is not catchy, which means that many people will not remember. Look at it this way: A boring name will make your business sound bland and difficult one will not be remembered for long. For example, “John Doe Lawn Care” is a boring name while “Katsiroubas-Grenofsky Lawn Guys” is far too complicated to recall.
Make Sure That You Spell It Correctly
Whether you believe it or not, something as simple as a misspelling can stand between your business and success. If you choose to name your business something like “Reliable Lawn Kayre,” you are alienated a large part of your intended audience. While you want to be creative, people like things that are simple and easy to remember. They do not want to worry about trying to remember a name that is spelled awkwardly. Even if you have the best services around, many people will look at the name and assume the worst.
Get Some Feedback
A good way to determine whether or not you have created a winning business name would be to ask the consumer. There are survey sites available all over the Internet and you should use them to your advantage. Poll people about all of the names you are considering and have them choose the one that has the most appeal. Even if you are more happy with a name other than the one the majority chooses, you should go with their choice. Since they are the ones that you will be selling your services to, it only makes sense that they like the name you decide on.
Pick Up A Thesaurus
Sometimes when people try too hard to form ideas, the well runs dry. The best thing to do in this situation would be to consult a thesaurus. While the names you have in mind may not sound so catchy after you say them aloud, there may be others words you can use that have a better ring to them. While you should go a bit out of the box to find a great name, do not use synonyms that most people are not familiar with.
Think About The Target Area
If you want to let the customer know that you are available to take care of lawns in a particular area, you should make sure to put that in the name. Oftentimes there are businesses that don’t emphasize their location in their lawn care flyers and people look over them on their quest to find a good service. While you may service many areas, it is a good idea to create a name that lets people know where most of your business is located.
As was stated earlier, naming a lawn care business is not something that should be taken lightly. The name you choose is the way that you are being presented to the world, so you need to make sure that you choose wisely. Use all of the information you have just learned in order to ensure you choose the best landscaping name possible.