Watch the Lawn Care Marketing Video Below First
Mowing grass and pruning shrubs can be very profitable and easy to get up and running. Here is a quick outline:
How To Start a Landscaping Company
- First, make a business plan and stick to it. Be sure to include a budget for your company marketing.
- Next, get some business cards and put up a website. The site does not need to be fancy, just a place potential customers can go for more information about your mowing company.
- Then call, e-mail and Facebook everybody you know and tell them you are now in the lawn care business. Ask them to tell everyone they know.
- Budget what you can spend on equipment. When your just starting, buy used commercial grade mowers and tools. You can get better equipment once you have some cash flow.
Buy an Existing Landscaping Business or Start Your Own?
Many a starry eyed entrepreneur have thought that they could start a mowing service because “how hard could it be?
I know how to cut my own grass.” After spending thousands on commercial equipment they soon find that having a good cash flow and making a profit in the low baller lawn care market is not that easy. After a season or two they realize their mistake and sell their accounts and equipment. The best advice I can give about getting into this businesses, and can pay cash, is that buying an existing company is the best way to go. You will pay far less for the used equipment and the existing client accounts will provide some immediate cash flow.
What You Need To Start Your Own Mowing Company
The first and one of the most important things about starting up your very own service is, of course the will and full
desire to do so. You should take this venture as an exciting game rather than a hard task. If you are not heartily into it, perhaps you should just go back home. The second thing you will need is craft your very own business plan for this certain type of endeavor. This would cover giving a good name for your lawn business, making a list of your starting expenses, jotting down a vision and mission statement, as well as coming up with a business plan for long and short-terms goals that you would like to achieve. After that, build up a number of points which will serve as your main keys towards success for the business. Lastly, you should lay out the necessary steps that must be taken by you in order to meet up with your long and short-term goals.
The Maintenance Equipment You Should Have
This is definitely one of the biggest steps that will lead towards prosperity for your startup. As a novice yourself, you need to be oriented with the professional equipment necessary. To name some would be a walk-behind mower and a zero turn if you can afford it, a back pack blower, an edger, a weed eater and, of course the hand tools. These are the main types of equipment that would be essential for the initial chapter of your lawn service journey. For the business end of things it would be a good idea to pick up some lawn business software to keep track of accounts and invoices. Though this equipment can cost you quite a lot, there are ways that you can follow in order to save on them. Rather than buying from the very first equipment store you find, take some time to look through other sources out there. You can also go through sites like your local Craigslist.com and Ebay.com as there is a high failure rate for outdoor service type businesses.
Landscaper Licensing (working legally)
Generally speaking the legal barriers to entry for a grounds maintenance company are very low. You should get a county business license as well as liability insurance. Your liability insurance will run you between $400 and $700 dollars depending on where you live. Some services you may be contemplating offering will come with more stringent requirements. Installing irrigation or low voltage lighting in many states necessitate a separate licensing procedure as well as testing along with proof of time spent working in the industry. Pest control is highly regulated in most areas as well. However, most landscapers repair irrigation and lighting and spray RoundUp with no problems and it pays very well.
How You Can Get Grass Cutting Clients
Now that you have everything set to start your business, the final and the most crucial thing you should know is how to bring in customers. This requires coming up with some lawn care marketing ideas. First of all, you can print out some flyers or door hangers, pass them to your friends or even with your family that would somehow let them do the promotion for you. Those fliers should contain your contact details, of course so that customers will be able to inquire to your service right away. It would also be best to offer discounts to the very first 20 or so clients so that they will be hyped to avail your services. When starting, the two things you have to have for efficient advertising is a phone and phone number committed only to your business (with a business greeting) and landscaping business cards printed for dispersing to present and prospective customers. Do this since having a dedicated business phone and business cards assists to identify your service company as a genuine and professional lawn care company in the minds of your clients. I recommend Vista print for your business cards due to the fact that they have easy to use software and are very cost effective.
Lawn Care Marketing; How to Start a Landscaping Business Fast Using Online Advertising
Advertising and marketing is exactly what separates the successes from the failures. The objective to remember in all of your marketing and advertising is that projecting and preserving an expert image is essential. You can do the best work in town, however if your business doesn’t project an image that mirrors that, you will continuously struggle to discover customers and work. There are four main outlets for advertising your yard care business that will yield respectable returns on your financial investment.
1) Internet site
There is absolutely nothing that will get you more calls than an expert looking and useful internet site. It is a bigger cost of both money and time in advance, but produces yields that exceed any other marketing technique. As soon as this is done, an internet site will need nothing but periodic upgrading of pictures and updating. A fantastic internet site is the key in the yard care market for numerous reasons listed. To begin with, not many lawn care, pressure cleaning, irrigation repair, and landscape lighting companies have internet sites and the ones that do generally have very amateur or sloppy websites, which does not gain customers. This indicates that there is less competitors online and it is easy to rank your website on the top pages of Google and on Google business listings in a relatively brief amount of time when making use of proper Search Engine Optimization techniques. Think about adding a local lawn care blog like this one in Chicago to your website so that you can easily add fresh content. Even more individuals than ever are browsing the web to discover services because of how easy and fast it is to do and you need to take advantage of that. As an added bonus offer for having a web site, you will get a bulk of the calls from individuals that possess second homes in your area or that are out of town and forgot to make plans for their lawn service. These people are frequently the very best customers since: 1) They aren’t there to complain about anything and 2) They are generally going to pay greater rates because of their have to get it done. This lets your consumers contact you by any means of email or contact form on your website so that you can begin to build an e-mail list to send out landscape discounts or fast communication with your clients which will conserve you hours of time and energy over the life of your business.
2) Word of Mouth
This could appear simple or insignificant, but you would be shocked the number of people do not utilize this technique of getting their company name and reputation out there to the degree that it could be utilized. This is a great tactic and everyone likes to hear about others experience with a landscaping company. This method is not actually efficient till you have a few customers, but once you do make sure to ASK to suggest your business to possible new customers. Be direct about this and even provide to contact anyone whose name they offer you. Don’t be excessively aggressive about it to the point of being annoying, however being assertive and considerate and you will find that this is a great way to obtain new clients. Offer a business card for the customer to keep and even an extra one that the customer could give to someone that they know. One of the very best rewards of word of mouth marketing is that you will oftentimes get numerous consumers in one area. This is extremely advantageous since close together houses require less travel time and correspond to greater profits per hour. Most importantly, this approach of advertising doesn’t cost you a penny!
3) Yellow Page Ads
This method of marketing your business is good (maybe for a little while longer) but not that popular anymore since the internet, however it is still efficient, particularly with the older generation who prefers using the Yellow pages instead of the internet. Make certain you speak with an agent and ask for offers such as a two for one cost where you can promote under both landscaping and lawn care or a little freebie included somewhere such as a complimentary pressure cleaning advertisement or text ad. Most of these service companies are hurting, for business with the increase of the Internet, so use that to your advantage. The main issue with Yellow page ads is that every company in your area has one, so ensure that yours stands apart. Hand over a little more cash for a slightly larger advertisement with your site, contact number, services, and anything that sets you apart or that will help you stick out and it will pay huge dividends. Make sure that it is interesting, to the point, which it lets individuals understand what they are getting the moment they see it. These ads can get a bit costly, particularly if you are in a huge city given that rates is based upon distribution, but most of the times is worth the investment if you are wanting to grow your business.
4) Direct Circulation Mail
Direct circulation is preferred, but has definitely dreadful returns on your effort and time most of the times with an extremely low conversion rate. I have discovered that it is worth it to do this just in locations where you currently have a customer so that that in your copy you can state something along the lines of “(Your Company Name) is presently doing work for consumers in your community and would like to provide our expert services to you also.” Then list the types of services that your business offers and if there are any specials that you might have. Because putting mail in people’s mailboxes is against the law, just attach your business card to the flag of the mailbox. These fliers should look professional and only be twice the size of a business card. When writing your marketing copy, don’t let clients infer that you are the most inexpensive around, however rather that you are the very best and that you are an expert in town. Fighting low price wars is a losing situation for everyone, so do not play that game.