Starting Your Lawn Care or Landscape Business + Getting New Clients Fast!

 

lawn care business marketing

Watch the Lawn Care Marketing Video Below First

lawn-business-videos

Mowing grass and pruning shrubs can be very profitable and easy to get up and running. Here is a quick outline:

How To Start a Landscaping Company

how-to-start-landscaping-business

  • First, make a business plan and stick to it. Be sure to include a budget for your company marketing.
  • Next, get some business cards and put up a website. The site does not need to be fancy, just a place potential customers can go for more information about your mowing company.
  • Then call, e-mail and Facebook everybody you know and tell them you are now in the lawn care business. Ask them to tell everyone they know.
  • Budget what you can spend on equipment. When your just starting, buy used commercial grade mowers and tools. You can get better equipment once you have some cash flow.
In order to start up a successful lawn care or landscaping business, there are a few more tips that you need to know. The good news is, starting this kind of venture is not really that hard at all. Just look at all the teenagers running around with a nice landscaping trailer, as well as some decent equipment like zero turn mowers. It doesn’t require much, but you could really use some directions in order to be successful with your company. There are also many yards that need mowing in the United States and the green industry is growing.

Buy an Existing Landscaping Business or Start Your Own?

Many a starry eyed entrepreneur have thought that they could start a mowing service because “how hard could it be?

new lawn care company

I know how to cut my own grass.” After spending thousands on commercial equipment they soon find that having a good cash flow and making a profit in the low baller lawn care market is not that easy. After a season or two they realize their mistake and sell their accounts and equipment. The best advice I can give about getting into this businesses, and can pay cash, is that buying an existing company is the best way to go. You will pay far less for the used equipment and the existing client accounts will provide some immediate cash flow.

What You Need To Start Your Own Mowing Company

The first and one of the most important things about starting up your very own service is, of course the will and full

lawn service startup

desire to do so. You should take this venture as an exciting game rather than a hard task. If you are not heartily into it, perhaps you should just go back home. The second thing you will need is craft your very own business plan for this certain type of endeavor. This would cover giving a good name for your lawn business, making a list of your starting expenses, jotting down a vision and mission statement, as well as coming up with a business plan for long and short-terms goals that you would like to achieve. After that, build up a number of points which will serve as your main keys towards success for the business. Lastly, you should lay out the necessary steps that must be taken by you in order to meet up with your long and short-term goals.

The Maintenance Equipment You Should Have

This is definitely one of the biggest steps that will lead towards prosperity for your startup. As a novice yourself, you lawn care equipmentneed to be oriented with the professional equipment necessary. To name some would be a walk-behind mower and a zero turn if you can afford it, a back pack blower, an edger, a weed eater and, of course the hand tools. These are the main types of equipment that would be essential for the initial chapter of your lawn service journey. For the business end of things it would be a good idea to pick up some lawn business software to keep track of accounts and invoices. Though this equipment can cost you quite a lot, there are ways that you can follow in order to save on them. Rather than buying from the very first equipment store you find, take some time to look through other sources out there. You can also go through sites like your local  Craigslist.com and Ebay.com as there is a high failure rate for outdoor service type businesses.

Landscaper Licensing (working legally)

Generally speaking the legal barriers to entry for a grounds maintenance company are very low. You should get a county business license as well as liability insurance. Your liability insurance example lawn service licensewill run you between $400 and $700 dollars depending on where you live. Some services you may be contemplating offering will come with more stringent requirements. Installing irrigation or low voltage lighting in many states necessitate a separate licensing procedure as well as testing along with proof of time spent working in the industry. Pest control is highly regulated in most areas as well. However, most landscapers repair irrigation and lighting and spray RoundUp with no problems and it pays very well.

How You Can Get Grass Cutting Clients

Now that you have everything set to start your business, the final and the most crucial thing you should know is how to bring in customers. This requires coming up with some lawn care marketing ideas. First of all, you can print out some flyers or door lawn care business customershangers, pass them to your friends or even with your family that would somehow let them do the promotion for you. Those fliers should contain your contact details, of course so that customers will be able to inquire to your service right away. It would also be best to offer discounts to the very first 20 or so clients so that they will be hyped to avail your services. When starting, the two things you have to have for efficient advertising is a phone and phone number committed only to your business (with a business greeting) and landscaping business cards printed for dispersing to present and prospective customers. Do this since having a dedicated business phone and business cards assists to identify your service company as a genuine and professional lawn care company in the minds of your clients. I recommend Vista print for your business cards due to the fact that they have easy to use software and are very cost effective.

Lawn Care Marketing; How to Start a Landscaping Business Fast Using Online Advertising

Advertising and marketing is exactly what separates the successes from the failures. The objective to remember in all start landscape businessof your marketing and advertising is that projecting and preserving an expert image is essential. You can do the best work in town, however if your business doesn’t project an image that mirrors that, you will continuously struggle to discover customers and work. There are four main outlets for advertising your yard care business that will yield respectable returns on your financial investment.

1) Internet site

There is absolutely nothing that will get you more calls than an expert looking and useful internet site. It is a bigger cost of both money and time in advance, but produces yields that exceed any other marketing technique. As soon as this is done, an internet site will need nothing but periodic upgrading of pictures and updating. A fantastic internet site is the key in the yard care market for numerous reasons listed. To begin with, not many lawn care, pressure cleaning, irrigation repair, and landscape lighting companies have internet sites and the ones that do generally have very amateur or sloppy websites, which does not gain customers. This indicates that there is less competitors online lawn care website exampleand it is easy to rank your website on the top pages of Google and on Google business listings in a relatively brief amount of time when making use of proper Search Engine Optimization techniques. Think about adding a local lawn care blog like this one in Chicago to your website so that you can easily add fresh content. Even more individuals than ever are browsing the web to discover services because of how easy and fast it is to do and you need to take advantage of that. As an added bonus offer for having a web site, you will get a bulk of the calls from individuals that possess second homes in your area or that are out of town and forgot to make plans for their lawn service. These people are frequently the very best customers since: 1) They aren’t there to complain about anything and 2) They are generally going to pay greater rates because of their have to get it done. This lets your consumers contact you by any means of email or contact form on your website so that you can begin to build an e-mail list to send out landscape discounts or fast communication with your clients which will conserve you hours of time and energy over the life of your business.

2) Word of Mouth

This could appear simple or insignificant, but you would be shocked the number of people do not utilize this technique of getting their company name and reputation out there to the degree that it could be utilized. This is a great tactic and everyone likes to hear about others experience with a landscaping company. This method is not actually efficient till you have a few customers, but once you do make sure to ASK to suggest your business to landscaping business card examplepossible new customers. Be direct about this and even provide to contact anyone whose name they offer you. Don’t be excessively aggressive about it to the point of being annoying, however being assertive and considerate and you will find that this is a great way to obtain new clients. Offer a business card for the customer to keep and even an extra one that the customer could give to someone that they know. One of the very best rewards of word of mouth marketing is that you will oftentimes get numerous consumers in one area. This is extremely advantageous since close together houses require less travel time and correspond to greater profits per hour. Most importantly, this approach of advertising doesn’t cost you a penny!

3) Yellow Page Ads

This method of marketing your business is good (maybe for a little while longer) but not that popular anymore since the internet, however it is still efficient, particularly with the older generation who prefers using the Yellow pages instead of the internet. Make certain you speak with an agent and ask for offers such as a two for one cost where you can promote under both landscaping and lawn care or a little freebie included somewhere such as a complimentary pressure cleaning advertisement or text ad. Most of these service companies are hurting, for business with the landscaper in yellow pagesincrease of the Internet, so use that to your advantage. The main issue with Yellow page ads is that every company in your area has one, so ensure that yours stands apart. Hand over a little more cash for a slightly larger advertisement with your site, contact number, services, and anything that sets you apart or that will help you stick out and it will pay huge dividends. Make sure that it is interesting, to the point, which it lets individuals understand what they are getting the moment they see it. These ads can get a bit costly, particularly if you are in a huge city given that rates is based upon distribution, but most of the times is worth the investment if you are wanting to grow your business.

4) Direct Circulation Mail

Direct circulation is preferred, but has definitely dreadful returns on your effort and time most of the times with an extremely low conversion rate. I have discovered that it is worth it to do this just in locations where you currently have a customer so that that in your copy you can state something along the lines of “(Your Company Name) is landscaping direct mail advertising examplepresently doing work for consumers in your community and would like to provide our expert services to you also.” Then list the types of services that your business offers and if there are any specials that you might have. Because putting mail in people’s mailboxes is against the law, just attach your business card to the flag of the mailbox. These fliers should look professional and only be twice the size of a business card. When writing your marketing copy, don’t let clients infer that you are the most inexpensive around, however rather that you are the very best and that you are an expert in town. Fighting low price wars is a losing situation for everyone, so do not play that game.

Click Here for Part 2 of Starting a Lawn Service

 

53 comments

  1. Thank you for all the tips for a lawn care start up. I’ve had 5 years of lawn care services but have had a hard time to get fall jobs like leave removal and winter snow removal work. I’m picking up on our gutter cleaning due to my web site. I have pages for every service I offer. Any help would be appreciated.

    Sincerely diamond cut lawn care

    1. Hi Luke, as I always stress, if you want more snow removal work, or any other type of outdoor jobs, the internet is your best bet. I’ve seen people on YouTube push the Craigslist approach, but that is a very short term strategy. Craigslist is “Lowballer Central” and you just won’t get paid what you need to make in that arena.

      I checked out your site, and for example on your snow page, you have too little content (words.) Take that page and boost the text to 1200 words, maybe by telling visitors the things they should look out for if they do it themselves.

      Make sure you geo-tag your photos on your page, but also inside your Google for Business listing. In my SEO videos I explain how to do this, best of luck!

  2. Thanks for the great landscaping company information. I bought a $47 dollar e-book that wasn’t nearly as good as your free website information. I’ll check out your SEO videos (even though I don’t have a website yet)

  3. If just your website is not ready.and your product is ready can I buy it now,I will pay you by PayPal and you can product to my email address

  4. The value of SEO is incredible in the lawn care industry. In fact, it’s 100% of our marketing. Actually it’s more like 600% of our marketing because we generate so many leads we turn hundreds of them away every season! Both for summer lawn care and for winter snow removal (in our snowy Canadian region). Of course, your value from Google all depends on how many people are searching for lawn care services in your area. If no one is searching, ranking would be like plastering a billboard on the moon. Nice sign, no one going to see it. Hope that helps the budding online stars.

    1. Hey Peter, I’m working HARD on it (wife in background yelling “get off the computer, its nearly midnight!”)
      My main obstacle is translating “latent semantic indexing correlates directly with the new AI Google Upadate in terms of CTR” into:
      1. do this
      2. do that
      But soon, I PROMISE before Oct 1. If I’m not up by OCT 1, I’m giving away a bunch of stuff to everyone who has been waiting…

    2. If the product is ready but just not the website is it possible just to buy the product and pay you directly by PayPal and you can send it to me by email as I really need to get customers for my lawn mowing business.thanks

  5. Hi admin56 it looks like some good advise. I’m currently considering starting a lawn care business, just trying to do more reaserch about it. I like to hear great testimonies about how people got started in there business and there success stories? How did you get where you are today salary wise? One of the reasons I’m considering the business is the schedule and potentially good salary.

    1. At first your shedule will be (if you are getting website traffic) every waking/sleeping hour. When you are not working you will be thinking or dreaming about it. As for salary (if you are getting website traffic) will be the lowest amount you can pay yourself to cover your NON work expenses x your best tax write-offs. I mean, you NEED a boat to repair that irrigation pump footer in the lake right? And you NEED a reliable 2015 four wheel drive truck to pull the boat, right? Real quick, a tax ATTORNEY is only SLIGHTLY more than a tax accountant. If things start going well, get the attorney.

  6. Hello

    I was thinking about starting a lawn mowing business, however I am more interested in managing the business than actually doing the work. I was wondering if it’s possible to have people work for you and it being successful.

    Thank you

    1. Hi Dave, and the answer is yes, eventually. I can only speak from my experience, but in my world, things ONLY got done right when I supervised the work. Later, I just supervised the foremen, but I still had to get my own boots on the property. I don’t think you can just go hire a foreman + some workers and call it a day.

    1. Hi Robert, I had planned it for August 15, but a family emergency is taking me out of town for a week or so. Maybe Sept 21st or 25th?

  7. Hey great article man, tons of good info. I’m 18 and have been working for an excavation company and have saved up enough money to buy a zero turn mower, a trailer, a weedwacker, and a blower. I’m ready to go out on my own and make my own money. Any additional advice?

    1. First, BLOW UP your FB + IG accounts letting people know you are starting your landscape company. Make video, upload to Youtube|FB|Instagram, explaining why you are the #1 guy to go to with lawn|landscaping companies. Tell family|friends that you need their HELP to get the word out about yer new biz, so they need to BLOW UP their media accounts as well. Seriously, be a dick about it 🙂 When you start every new customer is a chance at 10 new customers, feel me?
      Also SUPER IMPORTANT: ya gotta have a website. Just set up a basic WordPress site with your NAP (business name, address, phone number.) YouTube has loads of info on setting up basic site. A few weeks from now I’ll have vids up showing you how to make the site better. DO NOT pay somebody to set up your WP site. You NEED to know how to do it YOURSELF otherwise you won’t know how to edit it.
      Once you can edit your own site, you’ll be able to use all the ninja tricks I can teach you about how to rank #1 on Google. How do you think you found MY website? Ranking for the term “lawn care business” is WAY harder than ranking for “Miami lawn care business.” I use all these tricks myself 🙂
      Stay tuned…

  8. Hey, I see this promotional stuff about ranking on Google, but I’m not getting it. You are selling something right? So how much is it and when exactly am I supposed to come back and look at it? I don’t mean to be a jerk but I’m a bit confused

    1. Hi Paul, sorry for the confusion. Let me try to clarify.

      Q. “You are selling something right?”

      A. Yes, I will be selling a membership showing landscape guys/gals how to avoid paying SEO pro’s like me $2000.00 PLUS a month to rank their sites. Even though $2000.00 a month is reasonable given your ROI from the service, wouldn’t you rather pay the price of a pizza to learn how to do it yourself? It is based on the “give a man a fish|teach a man to fish” theory. However, this site will ALWAYS give you more real, actionable advice that blows the other “expert millionaire” lawn business marketing BS artists out of the water. If you don’t believe me, sign up for their free videos…you will learn nothing other than you need to pay them thousands to do it for you. I CRUSH those guys online, and I’ll show you how to do it too. Just be patient, I’m busy doing SEO every day for a living. I run a SEO business that only deals with surgeons + lawyers; i.e. the people that think $2K+ a month they pay me is a great deal. Most lawn guys/gals can’t afford me, so why not just let me show YOU how to rank your site on Google.com? It ain’t VooDoo, it is a process. Real easy, but you have to DO THE WORK 🙂 Hey, I’ve mowed thousands of acres of grass for BIG corporate companies (I won’t drop any names, but if you are in the lawn maintenace business you know the “Big 3”) before I “bailed” and went on my own. I will show you how to Kick Their A** online. I do it everyday and I ain’t no smarter than you: I just know what to do…

  9. This is really good info on getting lawn customers. Can’t wait for the videos, I really need to move my site from page 3 to page 1. It doesn’t get me any calls.

    1. Hey Will, a site on page 3 might as well not exist in terms of search, but it can still get people to visit your site if it is on your truck opr any other place where people can see it. We will have videos not only about organic ranking but also getting into the Google snack pack, ranking videos and how to pay for traffic on Facebook + Adwords without losing your shirt.

  10. Fantastic landscape biz info ! Best I’ve found anywhere, I’m doing research for my husband to start his business. Thanks!

  11. Hi Ryan, I know it can be intimidating when you first venture out into the world of working for yourself, but I guarantee the fear of the trip is worth it. I got a lot of info here, so if you can ask a more specific question I’ll be happy to help you out.

  12. Im new at this lawn care business how do I get started what all I need plz email me back ryangroce****@gmail.com im n Cleveland I quit my job I wanted something better so plz help

    1. Oh my God…People act like starting up a lawn care business is difficult. I have a full-time job as a software sales rep, and my buddy & I decided to make some easy extra cash. We started this spring, just posted ads on Craiglist for free (and make sure you are updating multiple ads on there each day), and we’re up to 28 accounts in St Paul, MN, and we rev just shy of 4k/month. I would say it takes us 10-12 hours together to bang them out. We cruise out on Friday after work, and finish up on Saturday. It’s not rocket science…The one bit of advise I can give you is, in my opinion, going after residentials are best, and stay away from commercial unless it’s cake….don’t low ball to gain business…I found it to be nice to find realtors who own multiple rental properties as well. They just want their cash cows to look presentable, and their tenants are typically never out when you show up so it’s easy sailing. Best of luck.

      1. Good advice Dennis. I agree with you that Craigslist is a good way to start getting clients. However, FAR more people will type in “lawn service CITY” into Google assuming (falsely) that the best companies will be at the top. In reality, the companies at the top are the ones that understand some SEO.

  13. I am glad people hate to do lawn care. Our company, lawncarefairhope.com love for home owners to let us do the dirty work.

  14. I am also interested to coming up in this field but I am scared about investment and I also don’t have any experience pls help me

    1. Hi Ram,
      My brother makes around 50K a year running a “We Pull Weeds by Hand” business as a lot of people don’t want herbicides sprayed in their flower beds. He also does some mulching, flower planting, etc. All it take is a truck or van and some hand tools.

    1. Well… I really cant email people by email who haven’t agreed (via software verification) because it would look like spam to Big G. All I can say is I think I can find time to do it in the next two weeks, or just call it by April 1st. I’ll try my best…

  15. Hello, I am looking at starting up my business. I have been doing it for over 15 yrs but only part time as i worked as a Professional FF. My clients were all family and friends and there neighbors. I have now moved to a new area and have wanted to start it up but have been hesitant on doing it. Now I have been laid off and fortunately thanks to my wife and her career I am in a position to be able to start it. I already have all of my equipment but what I need is advice and guidance on starting it proper. Like licensing and insurance and the best way to reach out to get customers.

    Thanks,

    Bryant

    1. Hi Byrant, since you already have equipment your biggest initial expense will be insurance. What is required varies by state + county, but I wouldn’t go with less than $500,000, but 1M is better. If you don’t do tree work or irrigation be sure to let your insurance agent know that as it raises the cost.
      As to getting customers, I sound like a broken record here, but SOON I will have some videos that will show you how to get on the 1st page of Google in just days.

    1. Hi Cole, as to a name + website I would go with something that has your name and city in it. Example, if you live in Miami: “ColesMiamiLawnService.com” This is called a “partial match domain”, meaning if you want to rank for Miami lawn service it will help, but also has your name in it for company branding purposes. In the meantime while you are building your real site, you can get a free one at https://wordpress.com/. As I’m writing this, if you were from Miami, miamilawnservice.wordpress.com is available. Just get the free version and hopefully an exact match domain is available on wordpress.com Try variations like MiamiLawnCare or MiamiLandscaping. Something should be available for your city.

  16. Great article really, I started my lawn business a few years ago mcgregorservices.org and ever sense then I’ve been trying to really find some information to push me forward into the higher level stuff
    I think these tips and tricks will help. I’ve printed this article to come back to many times, thank you

    1. Even a “small” lawn care service needs a digital presence to gain more customers. I’m working on something to help you guys and it is coming out soon.

  17. Need to expand my business!! Your website is very informative, where do I sign up to get the free info on how to put my name on the front page??

    1. I’m working on some videos now that will show how to rank your website for your “city” keywords and additionally put you in the new Google “snack pack
      Check back in a couple of weeks, this will be MASSIVE info 🙂

  18. I already registered my Company, I already getting few jobs at Public Works, I am looking forward to grow up my Company, I have 8 brush cutting machines and 2 lawn mowers, my guys are really hungry for the job, I need help, I really don’t know how to price, and I’m really asking for help to get more jobs,like cutting on house’s, parks, along the road, all municipal areas, tenders or on open fields I will really appreciate any thing

    PLEASE HELP

    M MAGENUKA

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